Sue Shire - PRESIDENT
Sue has worked in the optical industry since 1977. Her first 21 years she worked in Illinois and moved to Michigan in 1998. Since moving to Michigan, Sue has worked for a private practice in Dowagiac. She joined the board of the Opticians Association of Michigan in 2006, served as President for 3 years, is currently serving as Vice President and Convention Chair. In 2012, as Honored Fellow, she served on the board of directors for the Opticians Association of America for 4 years. Presently she serves on 3 committees: Branding, Collaboration and the American Optician publican. In 2017, Sue was awarded the State Leader of the Year by the Opticians Association of America.
David Ellis - VICE PRESIDENT
David Ellis is a newcomer to the world of optics, beginning his career by enrolling in Baker College's Opticianry program in the fall of 2015. David began working with Henry Ford OptimEyes in April of 2016. At OptimEyes, David has worked as an Optical Dispenser, an Optician, an Administrative Assistant, and a Patient Advocate.
David's love for the field of optics led to his pursuing a seat on the Optician Association of Michigan's Board. He previously served as the Board's student member and now has joined on as a Director.
Gary Broyles - TREASURER
Gary started in the optical business in 1969 and became an OAM member in 1972. He has been a certified optician since 1974 and has served on the OAM board in many capacities over the years including President (3 yrs), Vice President (2 yrs), and has served for the last 8 years as Treasurer. He has overseen the planning of the OAM Spring Convention for the last 43 years. He and his wife, Sandy, have 3 sons, Shane, Jason, and Matthew.
Dick Gross - SECRETARY
Dick started in the optical industry in 1973 by earning a degree in Optical Technology from Anoka Technical Institute in Anoka, Minnesota. He was hired by Twin City Optical (TCO) in July of 1974. In late 1974, he was promoted to the Plastic Division as Manager. In 1979, Dick participated in a Lab Manager training program and in December of 1979, Dick opened TCO's first branch office in Storm Lake, Iowa. Dick served as General Manager until January of 1992. He started the branch with just one employee. Over time, the branch was producing 150 jobs per day and 9 employees were added. Dick went to Traverse City, Michigan in January of 1992 to offer his expertise. Traverse City has since grown from 150 jobs per day to 600 jobs per day. Dick also served as a member of TCO's Steering Committee.
Another passion of Dick's is being a member of VOSH (Voluntary Optometric Service to Humanity), a nationwide group which helps collect used glasses and distribute them to the underprivileged. His first trip was in 1985 to Mexico. He has since made many trips to Honduras, Peru and for the last three years been going to Beaver Island with a retired optometrist, volunteering used glasses and time to the needy.
Amy Beyer - DIRECTOR
Amy started her optical career in 1992 as an invoice clerk. She became ABO certified in May 2000. She was a General Store Manager for a large optical chain for 13 years. After leaving retail optical, she became an optician at a large Ophthalmology group in Saginaw. Amy has also worked as a territory sales representative for an eyeglass frame company. She was one of the first opticians in Michigan to receive the MBCO certification in 2010. She was elected to the Board of Directors for the OAM in March 2011, became Vice President in 2013 and then President in 2015. In 2017, she was elected to the nominating committee for the Opticians Association of America. Amy has a passion for Opticianry and Helping Others See.
Ron Witt - DIRECTOR
Ron has an associate degree in Ophthalmic Dispensing and a BA in Business both from Ferris State. He has been a certified optician for 29 years. He has worked in chain optical, private practice, optical laboratory, and has owned a practice for eleven years. Ron loves what he does and has brought his passion for Opticianry to the OAM in hopes he can help others who love the profession too.
Matt Gasser - DIRECTOR
Matthew J Gasser is an account representative with Maui Jim Inc. / Zeal Optics covering Southern Michigan. Employed with his company since 1999, he has received numerous “jimmy” awards and Kahuna Club Recognition for his sales accomplishments. Matt has served the sunglass/optical industry since 1989 working with Lantis Eyewear, Bausch & Lomb, Ray-Ban, Donna Karen, Tommy Hilfiger and Modern Optical to name a few. Alumni of Ferris State University and Lambda Chi Alpha Fraternity. Matt is an avid Golfer and Skier who also enjoys traveling. He is married with three children (all In College) and his dog Cody. He resides in Clarkston Mi.
Tracy Dard - DIRECTOR
Tracy Dard is the Ophthalmic Lab Manager for the University Eye Center in the Michigan College of Optometry (MCO), Ferris State University. In 1998 she earned her A.A.S. in Opticianry at Ferris State University as well as her ABOC and NCLEC. She is proficient in all aspects of opticianry from dispensing spectacles and contact lenses to surfacing ophthalmic lenses. She worked in private practice prior to joining the staff at MCO in 2004. Tracy consults with the Pennsylvania College of Optometry (PCO), Salus University in the Doctor of Optometry Scholars program on opticianry related topics along with the advanced studies course in Optical Principles and Ophthalmic Applications for PCO. In addition, she lectures regionally to opticians who aspire to become ABO certified.
Doug Kollar- DIRECTOR
Doug graduated from Ferris in 1982 and has been working as an optician since. He started in Fenton and will finish and retire in Lapeer. He was extremely active and busy with OAM from 1983 through 2004. Doug took a break from the OAM to start a family and take care of personal business. He am extremely involved in the community of Lapeer. Doug enjoys sailing, golf and watching his daughter grow up. When he’s not busy, you can find him on Beaver Island, where he plans to retire. He believes the optician is the most important person in the practice. You could be the best OD in the state and if you have a bad optician you will go hungry. It's education, trust, and knowledge that will make your practice grow.
Kristina Luka - DIRECTOR
Kristina Luka began her passion with the optical industry in November of 2015 at Lesnick Optical. She started the Opticianry Program in January of 2016 and graduated with honors the summer of 2017. She is ABO certified, MBCO certified, and working towards a Bachelors Degree in Healthcare Administration. Her passion for this field grows every day, and with becoming a new member on the board of the Opticians Association of Michigan is just the beginning of a new adventure.
Will Taylor - DIRECTOR
Will studied Arabic and laser technology at Schoolcraft college 2008. He is the Inventor of the Phoroptor Sterilizer Device (Patent pending). Will currently holds an Optician position at Henry Ford OptimEyes, and is the own/operator of Eye 2 Eye Contact in Detroit, Mich. (mobile unit optical dispensary). No kids, married 25 years to his wife Lisa. He loves animals, kite flying, & jazz music.
Jamie Brady - EDUCATION LIAISON
James (Jamie) Brady, ABOC, M.Ed., is a graduate of Ferris State University. Jamie holds an AAS in Opticianry, a BS in Business Management and an M.Ed. in Career and Technical Education. Jamie has worked in the optical industry since 1981 and currently teaches ophthalmic optics to the optometry students at the Michigan College of Optometry at FSU. Jamie has recently completed research on the topic of quantifying the effects of aniseikonia and stereoacuity. Currently, Jamie is researching surface reproducibility on digital progressive addition lenses.